AI can help sales and marketing spend less time on slow and mundane tasks and instead reveal valuable customer insights to drive more valuable interactions with customers.
Qualifier.ai
If identifying the right leads can feel like finding a needle in a haystack, then a tool such as Qualifier.ai is like using a highly sensitive metal detector. Instead of spending half your time searching for the right prospects, trying to track down their contact information and sending dozens of emails manually, Qualifier.ai does it for you.
The platform is very simple from the user’s perspective. Sales reps provide Qualifier.ai with the target industry, title, geographical area and company size (by head count) that you’re looking for, and Qualifier.ai will locate prospects and their contact information, and automatically send an email to the prospect. The solution even automatically follows up if a prospect doesn’t reply.
Apollo.io
Apollo.io is a data intelligence and sales engagement platform that helps businesses find and engage customers, shorten the sales cycle and enrich their existing contacts. Not every facet of the solution is AI powered. For example, one of the biggest benefits that come with Apollo.io is how it can help businesses enrich their CRM with contact data from more than 275 million verified contacts from 30 million companies across the globe.
Apollo.io can transcribe, analyze and extract valuable insights from your recorded sales conversations to ensure optimal outcomes. For example, it can provide a list of next steps, objections, pain points and action items that came up during a call. It can also be used to assess and improve your sales team’s performance during customer interactions (like if you spend too much time presenting slides), so managers can be effective coaches.
Apollo.io uses AI to automatically generate and send email messages to prospects. The platform can create templates for outreach, follow-up and last-pitch emails, and uses AI to personalize emails based on the target. You can even use the insights from the AI conversation tool to generate and send personalized follow-up emails to prospects, to keep things moving.
AI for Customer Service
AI is a natural fit for customer service. It can be trained and deployed quickly, so you don’t have to invest a lot of time and money just to get someone up to speed. It will be available 24/7/365, and won’t leave for another job in three months.
We shouldn’t expect AI to fully replace contact centers, especially in the short term. But these platforms are making their presence known and are proving to be a vital component in many contact centers.
Drift
Drift is a conversational AI that can be used for a variety of applications, such as qualifying and converting your website’s visitors into customers and helping sales reps be more productive. However, it can also be deployed as a customer support agent.
Drift absorbs your company’s knowledge base (including manuals, schematics, guides and so on), which its AI-powered chatbots use to assist customers and answer questions. It provides customers who prefer self-service with a direct route to the answers they’re looking for.
It won’t replace your existing contact center, but it’ll alleviate the load. Drift’s chatbots can focus on the problems that don’t require a human’s touch to resolve—such as finding a part number or troubleshooting a simple problem—so your contact center staff can give proper attention to needy and high-value clients or focus on solving complex problems that only a human can resolve.
NICE CXone SmartAssist Powered by Amelia
NICE CXone SmartAssist powered by Amelia provides businesses with chatbots that can interact with customers via text or voice. SmartAssist integrates with your knowledge base and backend systems and comes with baked-in roles and skills for handling common tasks, such as password resets, billing inquiries/refunds and rescheduling deliveries.
We appreciate the dynamism, as some customers are more articulate or comfortable using their voice, while others prefer text. As a result, customers can interact with the chatbot using their preferred medium, which will help lower time to resolution and increase customer satisfaction. We’re also impressed with how intuitive SmartAssist’s chatbot can be. It is able to determine customer sentiment, jump from topic to topic on the fly and react properly when interrupted.
AI for HR
AI is helping HR professionals in three major ways: it’s automating tedious tasks, unlocking insights into the employee-employer relationship and simplifying recruiting.
Leena AI
Leena AI WorkLM is a large language model (LLM) that can help HR departments automate and optimize HR service delivery and planning as well as measure and improve employee experience.
It comes with a chatbot to free HR professionals from mundane, time-consuming tasks. The chatbot can automate employee onboarding processes, answer employee queries, such as questions about company policy, and act as your HR help desk to handle time-off requests, for example. HR professionals can field surveys and lean on Leena AI to unearth and help improve the relationship with your employees.
Fetcher.ai
Fetcher.ai leverages AI to automate tedious tasks related to recruiting. Instead of scouring LinkedIn and other talent databases, recruiters tell Fletcher what they are looking for, and it returns a list of candidates. Fletcher.ai can also automatically generate and send personalized emails to worthy candidates, and recruiters can schedule when and for how long the campaign should run.
Fetcher also helps recruiters measure engagement, evaluate the performance of recruiters in your HR department and identify ways to make improvements. It can also show how many candidates opened and clicked on emails and determine which candidates are interested. Fetcher can also visualize gender and demographic data across your candidate pool to help ensure you adhere to DEI initiatives.
